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ROOTARI | Why We Started With One Root – A Journey from Farmers to Natural Innovation
Introduction ROOTARI was not created as just another natural products company. It was born from a deeper purpose—to connect farmers, traditional Indian knowledge, and modern consumers through the potential of Nannari (Indian Sarsaparilla). The journey began in 2021 during the COVID period, when we returned to our village and interacted with farmers cultivating Nannari roots.…
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