Discovering Our Story...

Our Story & Values

ABOUT ROOTARI Rooted in Tradition, Growing a Botanical Heritage

ROOTARI is a brand of SARWABHOUMA ENTERPRISES PRIVATE LIMITED, built around the Botanical Heritage Mission — unlocking the potential of India's native medicinal plants through farmers, science, and value addition, piloted in Chittoor district, Andhra Pradesh with Nannari as our first pilot crop.

Our Purpose

Mission, Vision & Values

Our Mission

To build a Botanical Heritage District model in Chittoor, Andhra Pradesh—starting with Nannari and connecting farmers, responsible cultivation, science, local value addition and transparent products.

Our Vision

To connect India’s native botanicals with responsible markets and families worldwide, creating long-term opportunity for farmers, rural enterprises and communities.

Our Values

Authenticity, farmer partnership, evidence-aware communication, transparency, quality and social responsibility guide every product and partnership—rooted in respect for tradition, people and the land.

The Pilot District

Why Chittoor?

Chittoor has the perfect blend of climate, agriculture, biodiversity and people to build a sustainable Botanical Heritage Economy.

Favorable Agro-Climate

A semi-arid climate with a long growing season, well suited to medicinal plants.

Horticulture Leadership

A strong base in mango, banana, vegetables, and floriculture.

Progressive Farmers

A large community of experienced and innovative farmers.

Rich Biodiversity

Diverse flora and traditional knowledge of medicinal plants.

Research & Institutional Support

Presence of research institutions and agricultural universities.

Strategic Connectivity

Well connected by road and rail, and close to major markets and ports.

See the Impact on Farmers
Chittoor farmland
Premium Nannari Roots
Our Story

From Farmers to Global Families

ROOTARI was born from a simple vision: to bridge traditional farming wisdom with modern wellness needs. Nannari (Sugandha / Indian Sarsaparilla) is where our Botanical Heritage Mission begins — we work directly with partner farmers in Andhra Pradesh and Tamil Nadu, taking the plant from cultivation and scientific communication to transparently labelled products.

Rooted in Tradition

Nannari has long been valued in Indian herbal traditions — we honor that heritage in how we source and process it.

Grown With Care

We work directly with partner farmers on sustainable cultivation practices, from soil to harvest.

Built on Science

Product development combines traditional knowledge with modern quality standards, so every product meets the same bar for purity and consistency.

Our Leadership

Visionary Minds Behind ROOTARI

Our leadership brings together scientific rigor and global business experience, guided by respect for traditional wisdom.

Dr. Geetha Golla
Director & Founder

Dr. Geetha Golla

PhD in Biotechnology

Dr. Geetha Golla is a biotechnology researcher who bridges traditional wellness knowledge with rigorous modern science, applying scientific validation to how ROOTARI sources, tests, and develops its Nannari products.

Scientific Validation Botanical Research Quality Assurance
Prasad Challagundla
Chief Executive Officer

Prasad Challagundla

MSc in Computer Science

Prasad Challagundla brings a global technology and business background to ROOTARI, focused on building ethical, transparent partnerships with our farmers and scaling the brand responsibly.

Ethical Enterprise Farmer Partnerships Global Strategy
Our Value Chain

Building the Nannari Value Chain

A proven, end-to-end value chain — from cultivation to markets, with every stage keeping value inside Chittoor.

Seed & Propagation

Developing quality seeds and root cuttings

Nursery Development

Raising healthy saplings with best practices

Cultivation

Farmers growing Nannari with scientific practices

Harvesting

Mature roots harvested with care

Grading & Cleaning

Sorted and cleaned to standard specifications

Processing & Extraction

Modern extraction of botanical compounds

Value-Added Products

Syrups, teas, powders & functional products

Markets & Distribution

Reaching retail, e-commerce & global markets

Quality First

Our Quality Promise

Every step is monitored to keep our quality standards consistent, batch after batch.

Soil Testing

Regular soil analysis for optimal growing conditions and nutrient levels.

Seed Quality

Only seeds with high viability are selected for cultivation.

Growth Monitoring

Plant health and growth conditions are tracked throughout cultivation.

Harvest Timing

Roots are harvested at peak potency for maximum nutritional value.

Processing Standards

Modern facilities paired with traditional methods ensure purity and safety.

Final Testing

Every finished product is tested before it reaches your family.

ROOTARI at a glance

Brand: ROOTARI, a brand of Sarwabhouma Enterprises Private Limited

Botanical Heritage Mission: Building India’s botanical heritage—beginning with Nannari

Founder & scientific steward: Dr. Golla Geetha, PhD Biotechnology

Chief Executive Officer: Prasad Challagundla

Registered base: Chinnamreddikandriga, Chittoor district, Andhra Pradesh

Product operation: Kukatpally, Hyderabad, Telangana

Frequently Asked Questions

ROOTARI Vision & Purpose

A Botanical Heritage Mission connecting farmers, science, products and society.

What is ROOTARI’s vision?

ROOTARI’s vision is to reconnect India’s native botanical heritage with modern families through farmers, science, responsible value addition and transparent products—beginning with Nannari.

What is ROOTARI’s short-term mission?

The immediate mission is to strengthen the Nannari value chain through cultivation knowledge, genuine-root demand, dependable processing, transparent products and consumer education.

What is ROOTARI’s long-term vision?

ROOTARI aims to expand the Botanical Heritage Mission so more under-recognised Indian botanicals can enter responsible cultivation, scientific understanding, value-added products and wider markets.

Why was Nannari selected as ROOTARI’s first crop?

Nannari brings together farming opportunity, traditional food heritage, distinctive root character and potential for multiple value-added food formats.

Is ROOTARI only a beverage company?

No. Beverages are an important starting category, while ROOTARI’s wider work connects cultivation, education, processing, product innovation and botanical value chains.

How does ROOTARI connect farmer growth with society’s wellbeing?

The model begins with genuine cultivated roots and extends through responsible processing, transparent products and consumer education—creating farmer opportunity without making exaggerated medical promises.