Discovering Our Impact...
Discovering Our Impact...
The Botanical Heritage Mission is piloted in Chittoor district, Andhra Pradesh — a district-scale effort to turn Nannari cultivation into steady income, rural enterprise, and dignity for the farmers who grow it.
A single crop, built into a full value chain, can drive impact across an entire district.
Steadier and more predictable income for farming families.
Reduced rural distress and migration, as farming becomes more viable at home.
Work across cultivation, harvesting, and processing throughout the year.
New leadership and income opportunities for women through SHGs and enterprises.
Growth of local FPOs, SHGs, and small rural businesses.
More economic activity staying and circulating within the district.
Standing to be recognized as India's first Botanical Heritage District.
Building a botanical heritage economy means investing in the infrastructure and support farmers actually need.
Certified nurseries supplying reliable, high-quality saplings.
Water conservation and micro-irrigation support for consistent yields.
Better last-mile connectivity between farms and collection points.
Primary collection points that make it easier for farmers to sell.
Local processing and value-addition capacity, close to the farm.
R&D and quality testing to keep standards consistent.
Hands-on training so farmers can adopt scientific cultivation with confidence.
Access to credit, insurance, and dependable market linkages.
A phased roadmap that grows with our farmers, from first cultivation to district-wide leadership.
Scientific cultivation, farmer mobilisation, demonstration farms & R&D support
Nurseries, FPO & cluster building, infrastructure and local processing units
Refining the value chain, strengthening quality, branding & domestic reach
India's first Botanical Heritage District — export ready & replicable
By 2032, Chittoor will be recognised as India's first Botanical Heritage District. Five pillars will define that legacy.
Empowered farmers, rural employment, and strong communities.
Native cultivation, soil & water care, and biodiversity.
Value addition, local enterprises, and economic growth.
Research-driven innovation and quality assurance.
Chittoor as a global botanical heritage destination.